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MarketTools

Forrester Research Report:


Crafting Your Voice of The Customer Program

Most large North American companies have some type of Voice of The Customer (VoC) program in place. However, many programs fall short of fueling customer-centric behaviors. Analysis by Forrester Research found that successful closed-loop VoC programs include six key components. To uncover best practices across the six components, they interviewed four firms with well-established VoC practices. Download today to:

  • Learn the six components of a closed-loop VoC program
  • Read lessons learned from four VoC programs
  • Assess the strength of your VoC program

Forrester Research Report: Crafting Your Voice of The Customer Program

Voice of Customer white paper




Download to learn best practices for your Voice of The Customer program

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