A MarketTools Webinar
The Retailer Viewpoint
Optimize your shelves for your market

As a retailer, how well you meet market needs reflects directly on your bottom line. You need to have the right products, in the right place at the right time. Given the global economic climate, this is becoming more and more difficult. You need new tools to anticipate your changing market needs.

Join us for this informative webinar featuring Colin Stewart, Senior Vice President at AMC Strategic Advisors, and Michael Conklin, Chief Methodologist for MarketTools.

» Recorded: Friday, November 18, 2011

Point of Sale and Loyalty card data are great indicators, and provide useful insights – of what your customers buy from you.  What you are missing is the 70% of purchases that these same customers make from all the stores they buy from.  A targeted market research study can capture the purchasing decisions across the entire consideration set of your market.

An online research study, focused defining the best product assortment for your store will help you optimize based on everything your consumers purchase, not must what they purchase from you.

 
About the Speakers

Colin Stewart Senior Vice President, AMC Strategic Advisors Mr. Stewart joined Acosta Sales and Marketing in 1984 and has held positions in many facets of the organization including Regional Marketing Director, Director of Sales Technology, President/COO of VeriSync Trade Solutions and most recently Senior Vice President of AMC Strategic Advisors, the Acosta insights team. Colin has been involved with data and marketing analytics with CPG manufacturers and retailers since the early 80’s. Colin relocated from Southern California to Jacksonville in 2005 to help establish the AMC Strategic Advisors team that he manages today.

Michael Conklin Chief Methodologist, MarketTools, Inc. Michael Conklin is a marketing research veteran and analytical methodology pioneer with over 20 years experience. Michael has deep in advanced analytics and is a Bayesian research modeling expert.  In his capacity at MarketTools, Michael leads the advanced analytics teams and personally consults with clients on strategic research issues, providing sound analytical recommendations leading to deeper insights.  Prior to joining MarketTools, Michael served as Senior Vice President, Analytic Services for one of the top five global marketing research firms where he was instrumental in developing key analytical procedures for customer satisfaction, brand equity and product development.

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